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How 3D Mobile Ads Are Spurring The Evolution of Advertising
http://vimeo.com/44779083 As the French poet Alphonse de Lamartine is frequently quoted, “history teaches everything, including the future. Mobile is bringing the ad industry full circle. Advertising’s...
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The Long Play – What The World Of Fine Art Can Still Teach Marketers
We live in a temporary world, driven by quarterly goals and marginal sales increases. It’s the kind of thing that might seem unfair if we didn’t get paid for it. Often our most glorious moments are...
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#AWX Playlist: Education
It’s in the classroom. It’s everywhere we look in our own shared experiences. The beauty of education is that it blurs lines, opens up great thinking and drives the future of not just our industry, but...
View ArticleThe Evolution of Media & Advertising
Six hundred years ago most of man’s communication was conducted one-to-one in homes, at marketplaces or places of worship. This communication was always relevant. In the 15th century, Johannes...
View ArticleEngaging Consumers through Mobile Video
What if you could run a television ad that not only knew a consumer’s exact location (and what kind of TV they were watching), but let them reach out and tap it to get more info and interact with the...
View ArticleThree Lessons That Advertising Can Learn From Improv
Having spent the last fifteen years at Chicago’s famed Second City as a writer, performer, director and instructor, the world of improv comedy feels like a second home. I’m aware that getting up on...
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A Mobile Ad Ecosystem for All: A Mobile-First Perspective
Mobile Advertising is scaling. Some would say we are there. Most would say there are key limitations that are holding back budget, and therefore making it challenging to see the ecosystem thrive. One...
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No Screw-Ons, Bolt-Ons, or Add-Ons – Let’s Talk Mobile First
As the great migration from traditional PC usage to mobile devices builds and builds, any brand that does not have a serious mobile strategy in place is going to be left behind in the dust. PC sales...
View ArticleIn a Polyglot World, Why Do We Tolerate Monoglot Advertising?
Aside from sarcasm, binge drinking, and not making eye contact on public transport, one of the key features of living in the UK is its international outlook. We drive in our German cars to buy Swedish...
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What Does 3-D Printing Mean to Advertising?
Additive manufacturing and 3D printing have been fascinating the world for a long time now. And a technology proves itself as revolutionary when NASA adopts it for a sustainable cause. Advertising is...
View ArticleWhy Big Brands Like Coca Cola Still Need to Advertise
It seems there is hardly anywhere in the world you can visit that doesn’t have Coca Cola on offer. Though Coke is arguably one of the most recognizable brands of the 21st Century, the question remains...
View ArticleAnti-Social Media: Are the Wheels Coming Off the Bandwagon?
Social media has been a revolution in terms of marketing and has been one of the main catalysts in facilitating the climatic shift in consumer power over the marketer, where it had been the other way...
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50 Days of AWE: Let’s Make Mobile Advertising Awesome
People hate STRONGLY dislike mobile advertising. Fred Wilson summed it up best at AdTech in New York last year when he said, “People don’t hate ads. People hate bad, interruptive ads.” The stats are...
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Sethternship™ – Two Weeks in NY with Seth Godin & Co.
I can finally write about my experience working with Seth Godin and 16 unbelievably talented comrades. I say “finally” because it’s been almost three weeks since I returned and I “finally” feel...
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Citroën UK Paints a Beautiful Picture with the New C4 Picasso on Windows 8...
Earlier this year we held a product update session with Citroën’s digital planning team at OMD. We showcased our latest Windows 8 platform and the AiA opportunity, this included the launch campaign...
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“It Just Has to be Good”
Thinking branded content in a jargon-free interview with Caspar Delaney. Caspar Delaney knows branded content pretty well, even if has a problem with the phrase (unfortunately nobody’s found a better...
View ArticleMirrors That Make You Happy To Spur Shopping: 10 Reflections
Researchers at the University of Tokyo have developed a mirror that makes you look happier. Its intended application is “to kick off a cascade of happiness” and “ultimately make you buy things,” Katy...
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Unilever Partner with Microsoft Advertising UK for First Ever Cross-Platform...
By James Hayr, Head of Advertising Solutions, Microsoft Advertising UK Today I’m delighted to announce the launch of Unilever’s first cross-platform ad campaign in the UK. The ‘Mighty Moments’...
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The Mother of Advertising: Why Being Tied to Regulatory Apron Strings Can Set...
A while back I saw an item entitled ’The Father of Advertising’ and queried via Twitter who was The Mother of Advertising. Someone helpfully came back with the response that consumers are The Mother of...
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