Get Lost
By MOLLY DELONG When you meet someone new, they immediately ask what you “do”, but why is it that your job is supposed to be some overarching tell all about who you are? I quit my job three weeks ago....
View ArticleWho Says You Can’t Do Something New With Billboards?
By ROBERT WAGNER Think about it, when was the last time you saw a truly unique billboard? I don’t mean a truly unique photograph or a great Photoshop trick on a billboard either; I mean a truly...
View ArticleThe Clone Dynamic
I’ll start this off by saying, in an attempt to wane any potential negative vibes around the title, that this article isn’t a way to slam people or products but to point out in a world of bright colors...
View ArticlePerspective Is Everything
I love a good Ted Talk. And I love a good British accent. So when I found my first Rory Sutherland talk, I was instantly hooked. That first talk, “Life Lessons from An Ad Man,” is well worth the watch...
View ArticleNow You See It, Now You Don’t: Guaranteeing Ad Viewability
Optimisation. If you’re currently working in direct response advertising, this is likely 80% of your day for the first few years on the job. Haggling with publishers over inventory sources and...
View ArticleHow Lord Shiva Can Improve Your Ideas
Indian men can have the whitest smiles you’ll ever see. And the reddest too. That’s because they love to chew Paan: betel leaves filled with spices, areca nuts and tobacco powder, a preparation that...
View ArticleSubway Avocadon’ts
Recently, avocados have seemed to be really popular. Almost incessantly popular. People are tweeting about them, instagramming them, and talking about how much they love avocados. Some are even going...
View ArticleImmune To Advertising? I Think Not
I vividly remember the first question my marketing tutor asked my class last year. He said it in a friendly tone, as if it were just to make conversation and ease us back into the learning process...
View ArticleApple Takes Grand Prix in Press at Cannes Lions
Remember when we featured that clever print ad TBWA put together for Apple’s iPad mini a few months back? It won one of the industry’s most prestigious awards – the Grand Prix in press at Cannes –...
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Ogilvy & Mather Helps Expedia “Advertise Themselves Interesting”
Our friends and partners at Ogilvy & Mather UK have crafted what we believe to be the best travel ads in recent memory. The campaign, titled “Travel Yourself Interesting,” was created for Expedia...
View ArticleWhat is Waste-Free Advertising?
Advertisers have forever been trying to make their messages count—to have the highest ratio of messages to receptive recipients. We desperately crave relevancy. That’s why we advertise hearing aids in...
View ArticleThe Top 10 Wish List For Advertising From Mike Hughes
We’re putting together some pretty darn good editorial for the commemorative edition of the Advertising Week Official Guide. This is the printed and digital book that is distributed widely to people in...
View ArticleWhich One of You Cares Most About Advertising?
We ad folk and marketing bods alike seem to get extremely excited when we start to explore the topic of psychology in communications, but I feel however that it’s a subject usually left untouched and...
View ArticleVideo Game Advertising in the Next Generation
Whether you’re into video games or not, you’ve probably heard something about the next generation game consoles coming out later this year. Better graphics, faster hardware and more integration are...
View ArticleThe Age Old Question: What’s Next?
I present you with the age old question. A question that I don’t really have an answer for. But do you? What’s next for advertising? Ask this question to anyone working in advertising and you’ll get a...
View ArticleWhat Do I Want?
The past few weeks have been something of an anomaly. While I’m used to getting the occasional email from an alum or ambitious, random twenty-something trying to break into the field, there’s been...
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CBS to Premiere Advertising Sitcom
I’ve never seen an episode of Mad Men. I always meant to, a show about advertising appealed to me, but nothing ever drew me in. But now it looks like there’ll be another show everyone will be...
View ArticleThe Two Sides of Online Advertising
Online offers ultimate advertising opportunities and the best thing about display advertising is that it is very cost effective. But surprisingly a lot people still don’t seem to understand the full...
View ArticleThe Real ‘Sharknado’ – The Need For Reeling in Payday Loan Advertising
“Sharknado” really has burst into the public eye in recent weeks. The made-for-TV movie on SyFy has received much press coverage which I am sure the show’s producers as well as SyFy will be delighted...
View ArticleInternet Search and Advertising: Is My Information Private?
Advertising and Internet search privacy issues echo the drumbeat of media coverage on Edward Snowden, the NSA whistleblower. Politics of that aside, since this is an advertising forum, it remains the...
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